Privacy Policy

1. Introduction

At Persistent Flowers, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

We collect information that you provide directly to us, including:

• Personal Information: Name, email address, phone number, and delivery address
• Payment Information: Credit/debit card details (processed securely through our payment partners)
• Order Information: Products purchased, delivery preferences, and gift messages
• Communication: Messages you send to us via contact forms or customer support
• Account Information: Login credentials if you create an account

3. Automatic Information Collection

When you visit our website, we automatically collect certain information:

• Device information (browser type, operating system, device type)
• IP address and approximate location
• Pages visited and time spent on our website
• Referring website or source
• Cookies and similar tracking technologies

4. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Communicate with you about your order status
• Provide customer support
• Send promotional emails and offers (with your consent)
• Improve our website and services
• Prevent fraud and ensure security
• Comply with legal obligations

5. Information Sharing

We do not sell your personal information. We may share your information with:

• Delivery Partners: To fulfill and deliver your orders
• Payment Processors: To process your payments securely
• Service Providers: Who assist us in operating our business
• Legal Authorities: When required by law or to protect our rights

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. All payment transactions are encrypted using SSL technology. However, no method of transmission over the Internet is 100% secure.

7. Cookies

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can control cookie preferences through your browser settings. Disabling cookies may affect some website functionality.

8. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt-out of marketing communications
• Withdraw consent for data processing

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Order history is retained for accounting and tax purposes.

10. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: privacy@persistent.in
• Phone: +91 9884237427
• Address: Terminal 2, Chennai Airport, Chennai - 600016